Ana Beatriz Justen, Creative Director & Brand Strategist

Where passion meets purpose.

About

Too many interests. Even bigger ambitions.

I'm Ana Beatriz Justen, a creative and brand strategist from Rio de Janeiro, currently based in Madrid.

With a background in Marketing and Communication from ESPM Rio and a Master's in Creative Direction, Content & Branding from IE Business School, I work at the intersection of strategy, storytelling, and visual culture.

I spent two years at a fast-growing startup, bringing brands and communities together through social strategy, content production, influencer partnerships, and live experiences.

Now, I'm part of the team at &FINE, a Madrid-based creative and marketing agency working with clients across Spain, the UK, and the US.

Skills

What I do best.

  • Concept Development · Campaign Creation · Art Direction

  • Influencer Partnerships · Creator Campaigns · Social Content

  • Brand Strategy · Social Media Strategy · Email Marketing

  • Content Production · Photography

  • Graphic Design · Website Development

  • Event Project Management · Brand Activations · Community Experiences