Boom Fit Club
Junior Marketing Analyst | 2023–2025
At Boom Fit Club (formerly Academia Foguete), I worked at the intersection of creative direction, brand strategy, and community building for a Brazilian digital fitness platform.
From social-first campaigns and product launches to influencer partnerships and live brand experiences, I helped bring creative ideas to life across digital and physical touchpoints.
Featured campaigns
Nestlé La Frutta
~2M
A multi-city brand collaboration bringing together fitness events, influencer partnerships, and social-first storytelling to connect Nestlé La Frutta with fitness communities across Brasil.
Collaborated with the marketing team on campaign strategy and execution, supported influencer collaborations, and produced live event content.
Weekly events
Foguete Lagoa
300+
Bringing Boom Fit Club’s digital community into the real world through weekly fitness events at Lagoa Rodrigo de Freitas, Rio de Janeiro. Combining fitness experiences, brand activations, and influencer collaborations to turn online engagement into real-life connections.
Event Project Management · Influencer Coordination · Brand Partnerships · Content Production
Operação Resgate
A 21-day fitness challenge launched through a social-first campaign built around anticipation, creative storytelling, and audience engagement.
Led the creative direction of the campaign videos and developed the launch strategy, from concept development to campaign execution.
Desafio Zero Esforço
An influencer-led fitness challenge featuring Thaís Vasconcellos, combining creator-driven storytelling and social-first content to connect with new audiences.
Led the campaign's creative direction and developed the marketing strategy, shaping the launch concept and content approach.
